“Life-changing” was not what I was expecting to hear when I asked a (paying) guest what she thought of the hour and a half we (and 170 others) had spent in the company of Georg Riedel, the suave and exceedingly polished President of RIEDEL CRYSTAL.
The Monday evening event in Edinburgh was billed as a “Wine Tasting and Glass Demonstration”!
Even I, a RIEDEL devotee for 15 years was stumped. I was momentarily lost for words – a rare phenomenon.
I managed to compose myself before the conversation moved on to ask “Why? …. “Do you mind my asking why you would describe it as life changing?”
“Because anything that changes our perception, the way we view things is a hugely significant event – it is life-changing”.
I had very much enjoyed the evening. I’d found it fascinating, fun, instructive and inspiring. But up to this point in time, even fifteen years on from my discovery the ‘RIEDEL’ truth (the shape of a glass affects the smell, taste and enjoyment of wine), it had never occurred to me to describe the discovery as “life-changing”.
Do I agree? Yes, I do actually. I do.
There is so much truth in the simple statement: “What we are familiar with we cease to see”. However sceptical or cynical one is or has become and for whatever reason, there is little doubt but that a RIEDEL “Wine Tasting and Glass Demonstration” experience, particularly with Georg Riedel or his son Maximilian, shakes up the familiar wine drinking ritual in an exceptional way. “……as if by magic, we see a new meaning in it”.
Footnote: Three days later, Georg Riedel went to London to do a similar event at Lords Cricket Ground. Incredibly (and reassuringly!), this reviewer too described the event as “nothing short of life-changing”.
“Riedel does it his way”; Drinks International; 28th September 2012: